Ametora

Ametora PDF Book Detail Author: W. David Marx
Publisher: Hachette UK
ISBN: 0465073875
Category : Design
Languages : en
Pages : 296

Book Description
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Njp 1

Njp 1 PDF Book Detail Author: W. David Marx
Publisher:
ISBN: 9780998423753
Category :
Languages : en
Pages : 132

Book Description
The print extension of the award-winning online cultural journal and blog Néojaponisme. A highly illustrated guide to Japan's Showa Era (1926 - 1989) past and present, perfect for Japanophiles and casual readers alike.

Status and Culture

Status and Culture PDF Book Detail Author: W. David Marx
Publisher: Penguin
ISBN: 0593296710
Category : Social Science
Languages : en
Pages : 368

Book Description
A new solution to the long-standing mysteries of culture—from the origin of our tastes and our identities, to the perpetual cycles of fashions and fads—through a careful exploration of the fundamental human desire for status. Contrary to belief, status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience. In Status and Culture, W. David Marx weaves together history, psychology, sociology, anthropology, economics, philosophy, linguistics, semiotics, cultural theory, literary theory, art history, media studies, and neuroscience to reveal for the first time the inner workings of status. While there have been some explorations in the past of how status needs affect our individual behavior, Status and Culture seeks to go one step deeper and link the behavior of individuals to the formation of our broader culture. Marx examines three fundamental questions: Why do individuals cluster around arbitrary behaviors and take deep meaning from them? How do distinct styles, conventions, and sensibilities emerge? Why do we change behaviors over time and why do some behaviors stick around? Answering these long-standing mysteries then provides us with new perspectives for understanding the ephemeral and often baffling nature of internet culture. Status and Culture is a book that will appeal to business people, students, aspiring artists, and anyone who has ever wondered why things become popular or why they often feel pressured to go against their personal tastes. The reader will gain an understanding of the general rules that can be applied to everyday life and feel empowered by better appreciating the effect of social influence on their choices.

Pure Invention

Pure Invention PDF Book Detail Author: Matt Alt
Publisher: Crown
ISBN: 1984826700
Category : Social Science
Languages : en
Pages : 368

Book Description
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination. “A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan Saved American Style Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives. In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared—when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them—connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan’s pop-media complex remade global culture.