Branding

Branding PDF Book Detail Author: Michael Johnson
Publisher:
ISBN: 9780500518960
Category :
Languages : en
Pages : 320

Book Description
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes

Branding in Five and a Half Steps

Branding in Five and a Half Steps PDF Book Detail Author: Michael Johnson (design, marketing)
Publisher:
ISBN: 9780500518960
Category :
Languages : en
Pages :

Book Description
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.

Brand Management

Brand Management PDF Book Detail Author: Michael Beverland
Publisher: SAGE
ISBN: 1529755271
Category : Business & Economics
Languages : en
Pages : 432

Book Description
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.

Branding a Very Short Introduction

Branding  a Very Short Introduction PDF Book Detail Author: Robert Jones
Publisher: Oxford University Press
ISBN: 0198749910
Category : Business & Economics
Languages : en
Pages : 144

Book Description
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.

Designing Brand Identity

Designing Brand Identity PDF Book Detail Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Category : Design
Languages : en
Pages : 336

Book Description
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Brand Management

Brand Management PDF Book Detail Author: Tilde Heding
Publisher: Routledge
ISBN: 1000065529
Category : Business & Economics
Languages : en
Pages : 324

Book Description
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Design Visual Communication and Branding

Design  Visual Communication and Branding PDF Book Detail Author: Daniel Raposo
Publisher: Cambridge Scholars Publishing
ISBN: 1527580555
Category : Art
Languages : en
Pages : 195

Book Description
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Marketing Global Justice

Marketing Global Justice PDF Book Detail Author: Christine Schwöbel-Patel
Publisher: Cambridge University Press
ISBN: 1108482759
Category : Law
Languages : en
Pages : 280

Book Description
A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

Romance Your Tribe Online

Romance Your Tribe Online PDF Book Detail Author: Janet Beckers
Publisher:
ISBN: 9780987094414
Category : Business & Economics
Languages : en
Pages : 314

Book Description
In "Romance Your Tribe Online," multi-award winning entrepreneur Janet Beckers takes you step-by-step through the 5 (and a half) steps to create a tribe of loyal fans online who LOVE your brand. Combining trademark down-to Earth strategies and sense of humour, here are just a few of the things you will learn: Know EXACTLY who your most profitable clients are and how to attract them with the unique Profitable Avatar Quadrant Exercise. The strategic steps, in the right order, to position yourself as the expert in your field, even if no-one has heard of you. The 4th Win Test that will revolutionise the way you do marketing 9 Different business models that work online and how to choose the best one for you How to look like a rock star, on a budget, with clever use of social media and video. The formula to get high profile Joint Venture Partners to promote you for free How to automate your online business, even if you are technically challenged. Includes checklists, action plans and case studies of best practice all sprinkled with quirky anecdotes, mindset strategies and motivation tips.

Building Brand Value

Building Brand Value PDF Book Detail Author: M. G. Parameswaran
Publisher: Tata McGraw-Hill Education
ISBN: 9780070583221
Category : Advertising
Languages : en
Pages : 385

Book Description
Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies.The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.

BRAND sense

BRAND sense PDF Book Detail Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439103453
Category : Business & Economics
Languages : en
Pages : 256

Book Description
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

A Brand New World

A Brand New World PDF Book Detail Author: Egathentale
Publisher: Podium Publishing
ISBN: 1039408567
Category : Fiction
Languages : en
Pages : 570

Book Description
A teenager becomes a romantic hero in an artificial-reality school full of supernatural secrets in the first book of a slice-of-life, urban-fantasy series. Leonard Dunning wakes up in a home he doesn't remember—and to a face in the mirror he doesn't recognize. He soon discovers he attends Blue Cherry High with his best friend, Josh Bernstein, who seems to be the most popular boy in school, with several girls competing for his attention. As the girls collide and clash over the oblivious Josh, Leo realizes each of them displays quirks of characters found in an anime harem comedy. So if Josh is the story's protagonist, what does that make Leo? To learn more about the simulation in which he's been cast, Leo enlists the help of background extra Judy Sennoma. Together, they observe and catalog what's going on around them to try to figure out how the story will unfold. But as Leo interacts with Josh's love interests and inadvertently confronts stereotypical villains, he disrupts the flow of the narrative. Now, two girls have set their romantic sights on him, and he's made some very powerful enemies. As the designated secondary protagonist, Leo has become a hero in an adventure that's no longer following the tropes of the genre—and placed himself and his friends in grave danger. Caught in the crosshairs, Leo must develop his newfound superhuman abilities before he gets dragged into the hidden conflicts between otherworldly factions. But he's not afraid to push back against the plot, and the narrative's shadowy controllers are in for a rude awakening. The first volume of the hit slice-of-life romantic-comedy series—with more than two million views on Royal Road—now available on Audible and wherever ebooks are sold!

A Half Step Behind

A Half Step Behind PDF Book Detail Author: Jane Condon
Publisher: Tuttle Publishing
ISBN: 9780804816960
Category : Social Science
Languages : en
Pages : 351

Book Description
Numerous books have been written about the country's workaholic, corporate-minded drones, Japanese men, but few writers have grasped that it is really the women who keep Japan on top. In A Half Step Behind, author and journalist Jane Condon explores this often ignored other half of the Japanese success story--Japanese women.

Research Handbook on Brand Co Creation

Research Handbook on Brand Co Creation PDF Book Detail Author: Markovic, Stefan
Publisher: Edward Elgar Publishing
ISBN: 1839105429
Category : Business & Economics
Languages : en
Pages : 448

Book Description
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

A Step By Step Introduction to Statistics for Business

A Step By Step Introduction to Statistics for Business PDF Book Detail Author: Richard N. Landers
Publisher: SAGE
ISBN: 1526417545
Category : Business & Economics
Languages : en
Pages : 496

Book Description
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings. Each chapter features a real-world business situation and accompanying dataset, the reader is then encouraged to identify the correct statistical concept in the chapter and solve the problem outlined. Offering students a chance to use the newly learned theory in a practical way. New to the second edition: A “Review of Essential Mathematics” prologue, featuring tests and further links to help students refresh their knowledge of the core mathematical concepts used to calculate basic statistics. Updated screenshots on using IBM SPSS and Excel. A “Statistics in the Real World” feature included at the end of each chapter, demonstrating how statistics are applied in real-world business settings and research, accompanied by reflective questions. Updated case studies, examples and diagrams, illustrating key points and helping to reinforce learning. The book is accompanied by free online resources including step-by-step video tutorials on how to use Excel and IBM SPSS, datasets and worked solutions, an Instructors’ Manual, Testbank, and PowerPoint presentation slides for lecturers. Essential reading for business students wanting to know how to use statistics in a business setting.

Bill Brand

Bill Brand PDF Book Detail Author: Trevor Griffiths
Publisher: Spokesman Books
ISBN: 0851247636
Category : Performing Arts
Languages : en
Pages : 302

Book Description