Logo Modernism

Logo Modernism PDF Book Detail Author: Jens Müller
Publisher:
ISBN: 9783836545303
Category : Design
Languages : de
Pages : 432

Book Description
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

The package design book

The package design book PDF Book Detail Author:
Publisher:
ISBN: 9783836585026
Category :
Languages : en
Pages : 512

Book Description

Localizer 1 0

Localizer 1 0 PDF Book Detail Author: Robert Klanten
Publisher: Die Gestalten Verlag
ISBN:
Category : Art et technologie
Languages : en
Pages : 304

Book Description
Tekst in het Duits en Engels.

Designing Brand Identity

Designing Brand Identity PDF Book Detail Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 111937541X
Category : Design
Languages : en
Pages : 336

Book Description
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

The Graphic Design Idea Book

The Graphic Design Idea Book PDF Book Detail Author: Gail Anderson
Publisher: Hachette UK
ISBN: 1780679939
Category : Design
Languages : en
Pages : 128

Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Logo Design that Works

Logo Design that Works PDF Book Detail Author: Lisa Silver
Publisher: Rockport Pub
ISBN: 156496759X
Category : Design
Languages : en
Pages : 143

Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

No Rules Logos

No Rules  Logos PDF Book Detail Author: John Stones
Publisher: Rockport Pub
ISBN: 1592535437
Category : Art
Languages : en
Pages : 208

Book Description
No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”

Passing of Postmodernism The

Passing of Postmodernism  The PDF Book Detail Author: Josh Toth
Publisher: SUNY Press
ISBN: 143843037X
Category : Literary Criticism
Languages : en
Pages : 210

Book Description
Examines the increasingly prevalent assumption that postmodernism is over and that literature and film are once again engaging sincerely with issues of ethics and politics.

Principles of Logo Design

Principles of Logo Design PDF Book Detail Author: George Bokhua
Publisher:
ISBN: 0760376514
Category : Design
Languages : en
Pages : 224

Book Description
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.

Graphic Design as Communication

Graphic Design as Communication PDF Book Detail Author: Malcolm Barnard
Publisher: Routledge
ISBN: 1136477225
Category : Design
Languages : en
Pages : 208

Book Description
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Logo Design Workbook

Logo Design Workbook PDF Book Detail Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240

Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Logo Beginnings

Logo Beginnings PDF Book Detail Author: Jens Müller
Publisher: Taschen
ISBN: 9783836582285
Category :
Languages : en
Pages : 432

Book Description
It is little known that remarkable global brands such as Rolex, BMW, and Louis Vuitton still use logos that were designed over 100 years ago. Delving into the origins of modern trademarks and gathering more than 6,000 logos from the mid-19th century to 1940, Jens Müller's extensive complement to Logo Modernism is essential for anyone interested...

Feminist Issues in Literary Scholarship

Feminist Issues in Literary Scholarship PDF Book Detail Author: Shari Benstock
Publisher: Indiana University Press
ISBN: 9780253322333
Category : Literary Criticism
Languages : en
Pages : 242

Book Description
..". an important and valuable collection... the essays are at the cutting edge of post modernism." -- Maggie Humm, Women's Studies International Forum "This well-written, carefully edited anthology provides an excellent overview of the thicket of contemporary feminist literary theory... No library should be without it." -- Kathryn Allen Rabuzzi, Syracuse University, Religious Studies Review "In all, this is a rich and varied collection." -- Journal of Modern Literature Explores the aesthetic and political issues inherent in feminist critical theory and practice. Contributors include Shari Benstock, Elaine Showalter, Nina Baym, Paula A. Treichler, Jane Marcus, Josephine Donovan, Judith Kegan Gardiner, Judith Newton, Lillian S. Robinson, Nina Auerbach, Elizabeth Fox-Genovese, Hortense J. Spillers, and Susan Stanford Friedman.

Paper Revolutions

Paper Revolutions PDF Book Detail Author: Sarah E. James
Publisher: MIT Press
ISBN: 0262046563
Category : Art
Languages : en
Pages : 400

Book Description
The experimental practices of a group of artists in the former East Germany upends assumptions underpinning Western art’s postwar histories. In Paper Revolutions, Sarah James offers a radical rethinking of experimental art in the former East Germany (the GDR). Countering conventional accounts that claim artistic practices in the GDR were isolated and conservative, James introduces a new narrative of neo-avantgarde practice in the Eastern Bloc that subverts many of the assumptions underpinning Western art’s postwar histories. She grounds her argument in the practice of four artists who, uniquely positioned outside academies, museums, and the art market, as these functioned in the West, created art in the blind spots of state censorship. They championed ephemeral practices often marginalized by art history: postcards and letters, maquettes and models, portfolios and artists’ books. Through their “lived modernism,” they produced bodies of work animated by the radical legacies of the interwar avant-garde. James examines the work and daily practices of the constructivist graphic artist, painter, and sculptor Hermann Glöckner; the experimental graphic artist and concrete and sound poet Carlfriedrich Claus; the mail artist, concrete poet, and conceptual artist Ruth Wolf-Rehfeldt; and the mail artist, “visual poet,” and installation artist Karla Sachse. She shows that all of these artists rejected the idea of art as a commodity or a rarefied object, and instead believed in the potential of art to create collectivized experiences and change the world. James argues that these artists, entirely neglected by Western art history, produced some of the most significant experimental art to emerge from Germany during the Cold War.

Leonard and Virginia Woolf The Hogarth Press and the Networks of Modernism

Leonard and Virginia Woolf  The Hogarth Press and the Networks of Modernism PDF Book Detail Author: Helen Southworth
Publisher: Edinburgh University Press
ISBN: 0748669213
Category : Literary Criticism
Languages : en
Pages : 288

Book Description
This multi-authored volume focuses on Leonard and Virginia Woolf's Hogarth Press (1917-1941). Scholars from the UK and the US use previously unpublished archival materials and new methodological frameworks to explore the relationships forged by the Woolfs

Modernism and the Marketplace

Modernism and the Marketplace PDF Book Detail Author: Alissa G. Karl
Publisher: Routledge
ISBN: 1136094741
Category : Literary Criticism
Languages : en
Pages : 184

Book Description
Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.