Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism PDF Book Detail Author: Philip T. Kotler
Publisher: Prentice Hall
ISBN: 9780134151922
Category : Business & Economics
Languages : en
Pages : 704

Book Description
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Marketing for Hospitality and Tourism Global Edition

Marketing for Hospitality and Tourism  Global Edition PDF Book Detail Author: Philip T. Kotler
Publisher: Pearson Higher Ed
ISBN: 1292156163
Category : Juvenile Nonfiction
Languages : en
Pages : 688

Book Description
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality PDF Book Detail Author: Alan Fyall
Publisher: Routledge
ISBN: 1317308794
Category : Business & Economics
Languages : en
Pages : 594

Book Description
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism PDF Book Detail Author: Philip T. Kotler
Publisher: Pearson
ISBN: 0134141695
Category : Business & Economics
Languages : en
Pages : 704

Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management PDF Book Detail Author: Abraham Pizam
Publisher: Elsevier
ISBN: 0080450806
Category : Business & Economics
Languages : en
Pages : 552

Book Description
Preface vii List of Contributors xi Part One Hospitality Marketing Concepts 1 (84) Marketing hospitality and tourism experiences 3 (29) Conrad Lashley Socially responsible hospitality and tourism marketing 32 (27) Azilah Kasim Hospitality marketing mix and service marketing principles 59 (26) David Bojanic Part Two Hospitality Marketing Functions and Strategies 85 (152) Branding, brand equity, and brand extensions 87 (32) Woody G. Kim Relationship and loyalty marketing 119 (34) Stowe Shoemaker Camille Kapoor Advertising, public relations and crisis management 153 (33) Kathryn LaTour Distribution channels and e-commerce 186 (23) Peter O’Connor Service quality and business performance 209 (28) Dia Zeglat Yuksel Ekinci Andrew Lockwood Part Three Hospitality Consumer Behavior 237 (144) Motivations, attitudes, and beliefs 239 (27) Alan D. Bright Travelers’ information search behavior 266 (30) Dogan Gursoy Christina G. Chi Customer satisfaction, service failure, and service recovery 296 (28) Anna S. Mattila Heejung Ro Experiential consumption: Affect - emotions - hedonism 324 (29) Karl Titz Psychology of pricing: A review and suggestions 353 (28) H. G. Parsa David Njite Part Four Destination Marketing 381 (90) Destination branding and marketing: The role of marketing organizations 383 (29) Chris Ryan Huimin Gu Push-pull dynamics in travel decisions 412 (28) Muzaffer Uysal Xiangping Li Ercan Sirakaya-Turk Group decision making 440 (31) Alain Decrop Part Five Special Topics 471 (77) Internal marketing 473 (28) Michael Davidson Strategic alliances 501 (23) Karin Weber Prakash K. Chathoth Research on the casino industry 524 (24) Kathryn Hashimoto Index 548

Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality PDF Book Detail Author: Scott McCabe
Publisher: Routledge
ISBN: 113643741X
Category : Business & Economics
Languages : en
Pages : 320

Book Description
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Hospitality and Tourism

Hospitality and Tourism PDF Book Detail Author: Norzuwana Sumarjan
Publisher: CRC Press
ISBN: 1138001511
Category : Technology & Engineering
Languages : en
Pages : 636

Book Description
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

Marketing for Tourism Hospitality Events

Marketing for Tourism  Hospitality   Events PDF Book Detail Author: Simon Hudson
Publisher: SAGE
ISBN: 152641435X
Category : Business & Economics
Languages : en
Pages : 384

Book Description
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism PDF Book Detail Author: Gerald Ross
Publisher: States Academic Press
ISBN: 9781639893409
Category : Business & Economics
Languages : en
Pages : 253

Book Description
Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some of the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels.

Managing Tourism and Hospitality Services

Managing Tourism and Hospitality Services PDF Book Detail Author: B. Prideaux
Publisher: CABI
ISBN: 1845930150
Category : Electronic books
Languages : en
Pages : 384

Book Description
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Children in Hospitality and Tourism

Children in Hospitality and Tourism PDF Book Detail Author: Hugues Séraphin
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110644673
Category : Business & Economics
Languages : en
Pages : 189

Book Description
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry’s practitioners.

Marketing Research for the Tourism Hospitality and Events Industries

Marketing Research for the Tourism  Hospitality and Events Industries PDF Book Detail Author: Bonita Kolb
Publisher: Routledge
ISBN: 1351702211
Category : Business & Economics
Languages : en
Pages : 224

Book Description
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Routledge Handbook of Hospitality Marketing

Routledge Handbook of Hospitality Marketing PDF Book Detail Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1315445514
Category : Business & Economics
Languages : en
Pages : 628

Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality PDF Book Detail Author: Roberta Minazzi
Publisher: Springer
ISBN: 3319051822
Category : Business & Economics
Languages : en
Pages : 163

Book Description
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Routledge Handbook of Hospitality Marketing

Routledge Handbook of Hospitality Marketing PDF Book Detail Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1315445506
Category : Business & Economics
Languages : en
Pages : 628

Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.