Mass Communication

Mass Communication PDF Book Detail Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 488

Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Mass Communication Living In A Media World 2nd Edition

Mass Communication  Living In A Media World  2nd Edition PDF Book Detail Author: Ralph E Hanson
Publisher: CQ Press
ISBN: 9780872894846
Category : Political Science
Languages : en
Pages : 521

Book Description
'Mass Communication' is a comprehensive, engaging, and compact introduction that brings a fresh media literacy focus to the introductory course. A chapter on global media updates this second edition.

Mass Communication

Mass Communication PDF Book Detail Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1483344746
Category : Language Arts & Disciplines
Languages : en
Pages : 480

Book Description
Skills to Succeed in Today’s Media World Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

Critical Media Studies

Critical Media Studies PDF Book Detail Author: Brian L. Ott
Publisher: John Wiley & Sons
ISBN: 140516185X
Category : Social Science
Languages : en
Pages : 326

Book Description
Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media. Provides extensive case study material, including exercises and ?media labs? in each chapter to encourage student participation Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors

Mass Media Revolution

Mass Media Revolution PDF Book Detail Author: J. Charles Sterin
Publisher: Routledge
ISBN: 1315311798
Category : Language Arts & Disciplines
Languages : en
Pages : 540

Book Description
Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

Communicating Fashion

Communicating Fashion PDF Book Detail Author: Myles Ethan Lascity
Publisher: Bloomsbury Publishing
ISBN: 1350112259
Category : Design
Languages : en
Pages : 288

Book Description
How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing

Encyclopedia of Media and Communication

Encyclopedia of Media and Communication PDF Book Detail Author: Marcel Danesi
Publisher: University of Toronto Press
ISBN: 1442611693
Category : Language Arts & Disciplines
Languages : en
Pages : 738

Book Description
The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Understanding the Media

Understanding the Media PDF Book Detail Author: Eoin Devereux
Publisher: SAGE
ISBN: 1446297004
Category : Language Arts & Disciplines
Languages : en
Pages : 352

Book Description
How do the media influence what we understand about friendship, globalization and even our own selves? How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Mass Communication Theories

Mass Communication Theories PDF Book Detail Author: Melvin L. DeFleur
Publisher: Routledge
ISBN: 1000576531
Category : Social Science
Languages : en
Pages : 366

Book Description
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Media and Communication in Nigeria

Media and Communication in Nigeria PDF Book Detail Author: Bruce Mutsvairo
Publisher: Routledge
ISBN: 1000511804
Category : Language Arts & Disciplines
Languages : en
Pages : 288

Book Description
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.

Dictionary of Media and Communications

Dictionary of Media and Communications PDF Book Detail Author: Marcel Danesi
Publisher: Routledge
ISBN: 1317473124
Category : Business & Economics
Languages : en
Pages : 400

Book Description
Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.

Handbook of Research on Media Literacy in Higher Education Environments

Handbook of Research on Media Literacy in Higher Education Environments PDF Book Detail Author: Cubbage, Jayne
Publisher: IGI Global
ISBN: 1522540601
Category : Education
Languages : en
Pages : 396

Book Description
Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Mediated Narration in the Digital Age

Mediated Narration in the Digital Age PDF Book Detail Author: Peter Joseph Gloviczki
Publisher: U of Nebraska Press
ISBN: 1496228375
Category : Language Arts & Disciplines
Languages : en
Pages : 162

Book Description
Mediated Narration in the Digital Age examines mediated narration from 1991 through 2018. Peter Joseph Gloviczki considers this pivotal period spanning the rise of the World Wide Web through the growth of social media to understand how contemporary media accounts storied everyday life and times of crisis. He uses examples across media culture to show that complicated issues benefit from a critical poststructuralist approach to journalism, which promotes a communitarian ethos of respect, inclusion, and dialogue. Textual analysis of a wide range of media narratives—from a 2012 YouTube clip outlining a time line of the Sandy Hook school shootings, to coverage of then-newly-discovered footage of President Roosevelt in a wheelchair in 2013, to the Cincinnati Enquirer’s 2017 piece “Seven Days of Heroin”—illustrate how theoretical concepts work in practice while explaining the new media environment. In response to the lack of awareness of news as mediated narration, Gloviczki calls for journalists to be aware of their role in meaning-making and the attendant ethical responsibilities. He provides the analysis essential to effective practice that emphasizes the connection between the individual and the community in order to more fully represent the mediated body.

Introduction to Journalism and Mass Communication

Introduction to Journalism and Mass Communication PDF Book Detail Author: Finlay Webb
Publisher: Scientific e-Resources
ISBN: 1839472901
Category :
Languages : en
Pages : 332

Book Description
Mass communication is an inter-disciplined domain. It can't understand as stand alone subject, because it deals with society and culture at one hand and technology at the other. Thus this book was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. In recent times mass media has grown as a widespread industry which is working all over the world. Here in this book it is the sincere effort of the author to put the matter and facts, myths and realities all in a lucid manner. This book is designed keeping in view the average reader and beginners as well. This book will quench the thirst of knowledge in this field and it is the sincere hope of the author. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded. This book is created for the needs of students relating to the area of journalism and mass communication. As social contexts and milieus undergo changes and get increasingly complex, journalism too undergoes transformations, and gets ever more crucial to the running of a society. In such a scenario, it becomes imperative that one considers the import journalism carries, and how the issues and problems in it are central to how we perceive the world.

Normative Theories of the Media

Normative Theories of the Media PDF Book Detail Author: Clifford G Christians
Publisher: University of Illinois Press
ISBN: 0252090837
Category : Language Arts & Disciplines
Languages : en
Pages : 296

Book Description
In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. Using Fred S. Siebert, Theodore Peterson, and Wilbur Schramm's classic Four Theories of the Press as their point of departure, the authors explore the philosophical underpinnings and the political realities that inform a normative approach to questions about the relationship between journalism and democracy, investigating not just what journalism is but what it ought to be. The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.

Models of Communication

Models of Communication PDF Book Detail Author: Mats Bergman
Publisher: Routledge
ISBN: 1351864955
Category : Language Arts & Disciplines
Languages : en
Pages : 280

Book Description
Complementing earlier efforts to scrutinize the uses of models in the field of media and communication studies, this volume reassesses old perspectives and delineates new theoretical options for communication inquiry. It is the first book to undertake a philosophical investigation of the significance of modelling in the study of the varying phenomena, processes, and practices of communication. By homing in on the manifestations and purposes of modelling in ordinary discourses on communication as well as in theoretical expositions, the essays collected in this book cast new light on the importance of models for communication inquiry. This volume challenges received view of communication models as mere diagrams and opens up new paths of conceptual inquiry in communication research.

External Communication in Social Media During Asymmetric Conflicts

External Communication in Social Media During Asymmetric Conflicts PDF Book Detail Author: Bernd Hirschberger
Publisher: transcript Verlag
ISBN: 3732855090
Category : Political Science
Languages : en
Pages : 312

Book Description
Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.