Social Media Marketing A Strategic Approach

Social Media Marketing  A Strategic Approach PDF Book Detail Author: Melissa Barker
Publisher: Cengage Learning
ISBN: 9781305502758
Category : Business & Economics
Languages : en
Pages : 400

Book Description
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Marketing A Strategic Approach

Social Media Marketing  A Strategic Approach PDF Book Detail Author: Melissa Barker
Publisher: Cengage Learning
ISBN: 1285402146
Category : Business & Economics
Languages : en
Pages : 400

Book Description
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Marketing

Social Media Marketing PDF Book Detail Author: Melissa Barker
Publisher:
ISBN: 9788131521014
Category :
Languages : en
Pages :

Book Description
A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. Chapters use numerous landmark case studies that highlight the best practices in social media marketing, featuring forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations. Each chapter concludes with exercises that reinforce key concepts by providing topics for classroom discussion. These topics focus on how to apply marketing tactics to the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories.

Social Media Marketing A Strategic Approach

Social Media Marketing  A Strategic Approach PDF Book Detail Author: Debra Zahay
Publisher: Cengage Learning
ISBN: 0357516281
Category : Business & Economics
Languages : en
Pages : 352

Book Description
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Herding Cats

Herding Cats PDF Book Detail Author: Andrew Rohm
Publisher:
ISBN: 9781606498385
Category : Business & Economics
Languages : en
Pages : 97

Book Description
This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts. These fundamentals include defining your purpose and objective based on what your brand or organization stands for, understanding your consumer/customer, developing a content marketing strategy, applying the social media ecosystem perspective, knowing where (through which social channels) to communicate your content, generating consumer insights from online social dialogue, defining key performance indicators (KPIs), and generating relevant analytics that help define your organization's or brand's success against key measures (and not merely reporting raw data). In short, this book is intended to provide the reader (whether an upper-level undergraduate or MBA student, social media manager, or executive) much needed perspectives and frameworks on developing and managing an effective social media strategy. The authors will leverage their extensive industry experience along with much of the current and original research that they are conducting in the field of social media marketing.

Social Media Marketing

Social Media Marketing PDF Book Detail Author: Lisa H Gregory Ph D
Publisher:
ISBN:
Category :
Languages : en
Pages : 50

Book Description
Sосіаl media іѕ a great platform to rеасh аnd еngаgе wіth уоur tаrgеt аudіеnсе. Sосіаl media mаrkеtіng саn brіng rеmаrkаblе benefits to your business. 45% оf mаrkеtеrѕ who uѕеd a social mеdіа mаrkеtіng ѕtrаtеgу found them to be "ѕоmеwhаt еffесtіvе," and 29% fоund it "very еffесtіvе." Social mеdіа marketing hаѕ bесоmе аn іntеgrаl раrt оf digital marketing ѕtrаtеgіеѕ for mоѕt businesses tоdау. It іnvоlvеѕ all mаrkеtіng асtіvіtіеѕ on ѕосіаl networks lіkе Fасеbооk, Twіttеr, Instagram, Pinterest, LіnkеdIn, еtс. It includes роѕtѕ іn thе fоrm of text, images, vіdеоѕ, blоgѕ, оr paid аdvеrtіѕеmеntѕ. Mаrkеtеrѕ use these роѕtѕ to drіvе customer attention аnd іntеrасtіоn towards thеіr brаnd and tо promote thеіr products аnd ѕеrvісеѕ. Nоw thе ԛuеѕtіоn іѕ whу іѕ ѕосіаl mеdіа so important? Hеrе аrе ѕоmе facts tо answer that question: - According tо аSрrоut Social survey, 30% of mіllеnnіаlѕ fоllоw a brаnd оn ѕосіаl media. - In a ѕurvеу оf 344 ѕосіаl media marketers bуSmаrt Inѕіghtѕ, 52% rероrtеd getting іnсrеаѕеd revenue and ѕаlеѕ thrоugh ѕосіаl mеdіа marketing ѕtrаtеgіеѕ. - Fасеbооk alone wаѕ аblе to gаrnеr $39.9 bіllіоnіn ad rеvеnuе. - 25 million+ buѕіnеѕѕеѕhаvе аn account on Instagram. It іѕ сlеаr frоm the аbоvе stats thаt ѕосіаl mеdіа іѕ аn essential mаrkеtіng сhаnnеl fоr brands tоdау.

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Book Detail Author: Aleksej Heinze
Publisher: Taylor & Francis
ISBN: 1317422120
Category : Business & Economics
Languages : en
Pages : 320

Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies PDF Book Detail Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1466697776
Category : Business & Economics
Languages : en
Pages : 317

Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Computer Mediated Marketing Strategies Social Media and Online Brand Communities

Computer Mediated Marketing Strategies  Social Media and Online Brand Communities PDF Book Detail Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1466665963
Category : Business & Economics
Languages : en
Pages : 313

Book Description
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

30 Rules of Social Media Marketing

30 Rules of Social Media Marketing PDF Book Detail Author: Uzair Mushtaq
Publisher:
ISBN: 9781549759178
Category :
Languages : en
Pages : 31

Book Description
30 Rules of Social Media Marketing - The Art of Digital MarketingIf you run a business or provide a sort of service in this day and age, it's incredibly important to know how to take advantage of social media so you can build your brand and attract new customers.This book is a thorough social media marketing guide. From starting out with social marketing to social media tactics for marketing, it is a quick and handy rules guide to social media platforms Facebook, Twitter, Google+ and Pinterest.social media marketing - social media marketing workbook 2017 - social media marketing for dummies - digital marketing - digital marketing for dummies - digital marketing analytics - social media marketing a strategic approach - 500 social media marketing tips - digital marketing strategy - social media marketing 2nd edition - social media marketing barker - social media marketing all-in-one for dummies - social media marketing all-in-one for dummies, 4th edition - social media marketing by sage - digital marketing book.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business PDF Book Detail Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865

Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Studyguide for Social Media Marketing

Studyguide for Social Media Marketing PDF Book Detail Author: Cram101 Textbook Reviews
Publisher: Cram101
ISBN: 9781478478232
Category :
Languages : en
Pages : 100

Book Description
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests

Strategic Social Media Management

Strategic Social Media Management PDF Book Detail Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9811546584
Category : Business & Economics
Languages : en
Pages : 424

Book Description
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Social Media Marketing a Strategic Guide

Social Media Marketing a Strategic Guide PDF Book Detail Author: Sean Buttle
Publisher: Jc Publishing
ISBN: 9781800600720
Category : Business & Economics
Languages : en
Pages : 124

Book Description
Do you want to learn how to get the most from social media marketing? If so then keep reading... Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. "Social Media Marketing a Strategic Guide" will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside of this book, you will learn: The best cutting edge social media marketing techniques. The one method that will help to boost sales. How to take advantage of the different social media marketing platforms. A simple trick you can do to engage with your target audience. Learn why social media marketing fails for some people. And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you are new to social media marketing, you will still be able to achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then click "Add to Cart" in the top right corner NOW!

Social Media Marketing Breakthroughs in Research and Practice

Social Media Marketing  Breakthroughs in Research and Practice PDF Book Detail Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Category : Computers
Languages : en
Pages : 1572

Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Social Media The Good the Bad and the Ugly

Social Media  The Good  the Bad  and the Ugly PDF Book Detail Author: Yogesh K. Dwivedi
Publisher: Springer
ISBN: 3319452347
Category : Computers
Languages : en
Pages : 730

Book Description
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.