Visual Communication

Visual Communication PDF Book Detail Author: Paul Martin Lester
Publisher: Thompson ELT
ISBN: 9781424069248
Category : Graphic arts
Languages : en
Pages : 434

Book Description
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Visual Communication Images with Messages 9th Edition

Visual Communication Images with Messages 9th Edition PDF Book Detail Author: Paul Martin Lester, PhD
Publisher:
ISBN:
Category :
Languages : en
Pages : 458

Book Description
Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.

Visual Communication Images with Messages 10th Edition

Visual Communication Images with Messages 10th Edition PDF Book Detail Author: Paul Martin Lester
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

Book Description
Visual Communication Images with Messages, 10th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, the web, and alternate realities offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful. Key Features of the Tenth Edition - All new chapter opening quotations from creative and thoughtful persons. - More than 80 new photographs to this edition along with QR Codes for easy access to links for additional examples and information. - Updated information and examples include the latest issues concerned with images associated with controversial social media presentations. - A new chapter, "Alternate Realities" concentrates on augmented and virtual realities along with the future promise of augmented glasses as a possible replacement for smartphones when combined with artificial intelligence. - An instructional website that includes a bibliography, glossary, PowerPoint presentations, weblinks, and other goodies.

Visual Communication

Visual Communication PDF Book Detail Author: Rick Williams
Publisher: Routledge
ISBN: 1135610142
Category : Art
Languages : en
Pages : 489

Book Description
A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Images that Injure

Images that Injure PDF Book Detail Author: Paul Martin Lester
Publisher: Greenwood Publishing Group
ISBN: 9780275978464
Category : Language Arts & Disciplines
Languages : en
Pages : 342

Book Description
Offers a critical view of media stereotypes of diverse cultural groups, including ethnic, racial, and gender-related imagery.

Images that Injure

Images that Injure PDF Book Detail Author: Susan Dente Ross
Publisher: ABC-CLIO
ISBN: 0313378924
Category : Psychology
Languages : en
Pages : 460

Book Description
This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives. * 33 distinguished authors as well as new voices in the field combine their extensive and varied expertise to explain the social effects of media stereotyping. * Includes historical and contemporary illustrations that range from editorial cartoons to the sinking of the Titanic * Richly illustrated with historical and up-to-date photographic illustrations * Every chapter's content is meticulously supported with numerous sources cited * A glossary defines key words mentioned in the chapters

Handbook of Visual Communication

Handbook of Visual Communication PDF Book Detail Author: Sheree Josephson
Publisher: Routledge
ISBN: 0429956924
Category : Language Arts & Disciplines
Languages : en
Pages : 448

Book Description
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last fifteen years and the ubiquity of visual communication in our modern mediated lifestyle. Thirteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication and serves as a foundation for future scholarship and study. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Semiotics and Visual Communication

Semiotics and Visual Communication PDF Book Detail Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1443859303
Category : Literary Criticism
Languages : en
Pages : 340

Book Description
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

Visual Communication

Visual Communication PDF Book Detail Author: Giorgia Aiello
Publisher: SAGE
ISBN: 152641712X
Category : Language Arts & Disciplines
Languages : en
Pages : 312

Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Handbook of Visual Communication

Handbook of Visual Communication PDF Book Detail Author: Kenneth L. Smith
Publisher: Routledge
ISBN: 1135636532
Category : Art
Languages : en
Pages : 625

Book Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Outlines and Highlights for Visual Communication

Outlines and Highlights for Visual Communication PDF Book Detail Author: Cram101 Textbook Reviews
Publisher: Academic Internet Pub Incorporated
ISBN: 9781614617044
Category : Education
Languages : en
Pages : 362

Book Description
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781439082829 .

New Media and Visual Communication in Social Networks

New Media and Visual Communication in Social Networks PDF Book Detail Author: K?r, Serpil
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 345

Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

De Westernizing Visual Communication and Cultures

De Westernizing Visual Communication and Cultures PDF Book Detail Author: Thomas Herdin
Publisher: Nomos Verlag
ISBN: 3748906935
Category : Social Science
Languages : en
Pages : 225

Book Description
In dem Sammelband wird eine Reihe visueller Kommunikations- und Kulturstudien theoretisch und anhand interkultureller Fallstudien aus dem globalen Süden (darunter China, Indien, Kambodscha, Brasilien und Mexiko) sowie weiterer Länder wie beispielsweise Japan und Taiwan dargestellt. Die ersten Kapitel des Buches definieren visuelle Kommunikation und Kultur als Überbegriff und beschreiben den De-Westernisierungs-Diskurs als Weg, emische Forschung zu stärken. Der Globale Süden wird nicht nur als geografischer Begriff, sondern vielmehr als Kategorie von Diversität und Pluralismus betrachtet. In Fallstudien werden verschiedene emische Theorien und Methoden herangezogen, um die komplexe Anordnung der Visualität zwischen soziokulturellen und -politischen Praktiken und Institutionen zu beschreiben. Das Buch richtet sich an WissenschaftlerInnen mit Kenntnissen in visuellen Studien sowie an Forschende, Studierende und PraktikerInnen, die zum Globalen Süden und zu De-Westernisierung arbeiten. Mit Beiträgen von Jan Bajec, Sarah Corona Berkin, Ivana Beveridge, Birgit Breninger, Guo-Ming Chen, Uttaran Dutta, Maria Amália Vargas Façanha, Maria Faust, Hiroko Hara, Thomas Herdin, Thomas Kaltenbacher, Fan Liang, Xin Lu, C.S.H.N.Murthy, Ana Karina de Oliveira Nascimento, Simeona Petkova, Radmila Radojevic, Renata Wojtczak

The SAGE Handbook of Risk Communication

The SAGE Handbook of Risk Communication PDF Book Detail Author: Hyunyi Cho
Publisher: SAGE Publications
ISBN: 1483323285
Category : Language Arts & Disciplines
Languages : en
Pages : 376

Book Description
In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication in all contexts and applications—interpersonal, organizational, and societal—offering a wider view of risk communication than other volumes. Importantly, the handbook emphasizes the communication side of risk communication, providing integrative knowledge about the models, audiences, messages, and the media and channels necessary for effective risk communication that enables informed judgments and actions regarding risk. Editors Hyunyi Cho, Torsten Reimer, and Katherine McComas have significantly contributed to the field of risk communication with this important reference work—a must-have for students, scholars, and risk and crisis communication professionals.

The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication PDF Book Detail Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789326
Category : Social Science
Languages : en
Pages : 703

Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Social Media Era Communication Insufficiency

Social Media Era Communication Insufficiency PDF Book Detail Author: Prof. Dr. Sedat CERECI
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
ISBN: 6052818336
Category : Social Science
Languages : en
Pages : 151

Book Description
Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.

Images That Injure Pictorial Stereotypes in the Media 3rd Edition

Images That Injure  Pictorial Stereotypes in the Media  3rd Edition PDF Book Detail Author: Paul Martin Lester
Publisher: ABC-CLIO
ISBN: 0313378932
Category : Social Science
Languages : en
Pages : 460

Book Description
This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives. • 33 distinguished authors as well as new voices in the field combine their extensive and varied expertise to explain the social effects of media stereotyping. • Includes historical and contemporary illustrations that range from editorial cartoons to the sinking of the Titanic • Richly illustrated with historical and up-to-date photographic illustrations • Every chapter's content is meticulously supported with numerous sources cited • A glossary defines key words mentioned in the chapters